Hooping Monks | B.Content | Catholic Church

The Catholic Church in Lithuania was losing credibility. Young people trusted it less and less. We had to do something to show younger audiences that the Church could be cool.

We embraced what Lithuanians call their second religion — basketball. The “Hooping Monks” basketball team was assembled, consisting of Catholic monks as the players. To illustrate the team’s daily life, a documentary series was created.

Moreover, the “Hooping Monks” continued to conquer basketball culture. The “Holy Merch” line was released, and the “NBA Monks” entered the gaming world.