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The Mood Lamp | Ambient | IKEA
Media
Ambient
Role
Concept/Copy
Client
IKEA
Problem:
During the fall and winter seasons, there is a severe lack of sunlight in the Baltic countries. The gloomy weather affects people psychologically, leading to worsened moods and even depression.
Solution:
IKEA launched a new product, the Mood Lamp — a lamp that delivers real therapeutic light. It was installed at public transportation stops, providing a calming, therapeutic experience while people waited for their ride.
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